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In this episode, Emily Griffith shares how she bootstraps a food brand, challenges she faced and how she used her digital marketing knowledge to help grow the brand.

Emily Griffith of Lil Bucks

Emily Griffith is the founder of Lil Bucks. They are best known for being America’s buckwheat brand. They have been featured in the press many times. I was on their website and there’s literally countless of them. They’ve been featured in Bon Appetit, Forbes, New York Times, and many more.

They’re available in 51 whole foods and 150 other health and grocery stores. 

From 2019 to 2020, They have more than quadrupled their revenue. 

And recently, they raised over $155,000 on republic.

Quotes From Episode

“If you believe in it and you see that end vision, the road in between you don’t know what it’s going to look like. It’s probably going to suck and you have no idea how to get past that. You just have to not quit. Figure it out!” -Emily Griffith

Some Questions I Asked:

  • What made you start a food business?

  • What are some of the challenges when starting a brand?

  • What are the pros and cons of selling DTC vs retail store?

  • What did you find work best for attracting your ideal customers?

  • What’s the next plans for Lil Bucks?

  • What’s the best advice you ever received?

Don’t Miss:

2:20 Emily’s story 

3:30 Challenges when starting a brand?

8:00 DTC vs retail

11:30 Attract customers without spending on ads

17:30 Increasing conversion rates

19:30 Plans for the next 12-24 months

21:00 Challenges of a growing business

24:10 Best advice Emily’s ever received

Grab Your Sprouted Buckwheat

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