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In this episode, Matt Beck shares his journey from working with major food company Frito-Lay and tech giant Google to pursuing his passion of sustainability and nutrition.

Matt Beck of Hoppy Planet Foods

Matt has been a serial entrepreneur since young. He ran a snow shovelling company in high school, a text book rental in college and then a micro-transit company.

He also has experience working with major food company Frito-Lay and tech giant Google. Now, combining with his passion for sustainability and nutrition, he launched Hoppy Planet Foods in 2019.

Hoppy Planet Foods is best known for their healthy snacks that is nutritionally balanced and delicious. I was initially surprised with the main ingredient. But turns out there’s billions of people eating them. 

Quotes From Episode

“At Hoppy Planet Foods we make the food you love, love you back.”Matt Beck

Some Questions I Asked:

  • What motivated you to start your own snacks company?
  • How do you educate your customers?
  • What were your takeaways from working with tech giant Google and looking at lots of data?
  • What has been your journey like?
  • What’s your vision for the next 1 to 2 years?
  • What’s the best advice you have ever received?

Don’t Miss:

2:15 Matt’s motivation for starting a snacks company

4:00 The “strange” main ingredient

6:10 Educating the customers

8:15 Lessons from working at Google

10:40 Journey of how Hoppy Planet Food got to where they’re at now

13:50 Go to market approach

15:30 Next plans

18:35 Best advice Matt received

Check out Hoppy Planet Foods

>>> Go to and grab yourself some healthy snacks

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