Select Page

In this episode, it was a pleasure to chat with Holly Arbuckle. Listen in as she shares her story from being an acupuncturist to working in a farm with no electricity to growing an ecommerce business selling roam sticks.

Holly Arbuckle of Singing Pastures

Holly and her husband, John, are the co-founders of Singing Pastures Farm and Brand.

Holly has a background as an acupuncturist and health coach. She is deeply committed to how agriculture and food production affect human health. 

What I found fascinating is Singing Pastures aren’t just another company manufacturing food. But they have their own farm where they practice regenerative farming.

I love how they combine healthy food together with keeping healthy soil and doing good for the environment.

Some Questions I Asked:

  • How did you get started in this regenerative farming industry?
  • Where did the idea of selling roam sticks come about?
  • What does regenerative farming mean? 
  • What do you like most about what you do?
  • How do your ideal customers find you?
  • What are your visions for Singing Pastures in the next 2-3 years?

Don’t Miss:

2:50 Holly’s story of getting into regenerative farming
7:40 Starting to sell roam sticks to fund the farm
8:50 Degenerative, sustainable and regenerative farming
15:30 Attracting ideal customers
18:00 Authenticity in what you do
19:00 Vision for Singing Pastures
20:40 Advice for entrepreneurs starting out
24:30 Deep concern for the planet

Subscribe To & Review The Ecommerce Speak Podcast

Thanks for tuning into this week’s episode of the Ecommerce Speak Podcast!

If the weekly conversations and interviews have helped or inspired you in your business journey… Please go to Apple Podcasts, subscribe / follow the show, and leave me an honest review.

Your reviews and feedback will not only help me to continue delivering helpful content but will also help me reach even more amazing heart-centered entrepreneurs just like you!

Make it a great day,


Listen on Apple Podcasts
Listen on Google Podcasts
Listen on Spotify
Share This