According to Shopify, the average cart abandonment rate is 77.13%. That means 3/4 of these shoppers came so close to purchasing on your site but didn’t follow through. In this episode, Kevin Browne and I talk about how to recover these lost revenue to get you “found” money.
Kevin Browne
Kevin is an award-winning Los Angeles & Madison Ave copywriter. He worked in the biggest ad agencies for over 2 decades, writing hundreds of commercials and thousands of print ads for big brands like Coca Cola, American Red Cross, Sprint, Kodak and many others.
Over the last 5 years, his messaging sequences have generated over $56 million dollars for his partners and clients.
Some Questions I Asked:
-
What was it like working in the large ad agencies?
-
What are some of the fun ads that you worked on?
-
How did you stand out in a cutthroat industry?
-
What are some takeaways from your experience that applies to the e-commerce space?
-
What are some tips to increase conversion on cart abandon messages?
Don’t Miss:
02:00 Kevin’s story of how he got into advertising career
03:30 Stories of people stealing advertising ideas
05:45 Writing ads for a Superbowl slot
09:40 Biggest problem e-commerce stores make with their messaging
15:00 How to get better conversions on cart abandon sequence?
21:00 One single word Kevin added between two paragraphs that generated 24 clients for a law firm
25:50 Building relationship and trust in the cart abandon sequence
Connect with Kevin:
Subscribe To & Review The Conscious eCommerce Leaders Podcast
Thanks for tuning into this week’s episode of the Conscious eCommerce Leaders Podcast!
If the weekly conversations and interviews have helped or inspired you in your business journey… Please go to Apple Podcasts, subscribe / follow the show, and leave me an honest review.
Your reviews and feedback will not only help me to continue delivering helpful content but will also help me reach even more amazing heart-centered entrepreneurs just like you!
Make it a great day,
Vincent
