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In today’s episode, Dean Legg shared his story of going from creating products in his parent’s kitchen to generating £1.75million. He also shared his business morals that help to attract ideal customers and organically grow his business.

Dean Legg of PureChimp

Dean went from creating products in his parents’ kitchen to now a 1.75 million pounds company.

Purechimp provides affordable matcha-based drinks and skincare products, free from preservatives, pesticides and artificial ingredients.

What I love is PureChimp uses Biodegradable labels & pouches and recyclable glass jars.

They donate 5% of their profits to charity. To date, they have donated over £32,000 to Save The Chimps charity.

Quotes From Episode

“Don’t be solely driven by profit when making decisions.” -Dean Legg

Some Questions I Asked:

  • Is there a story behind the chimps branding?
  • How did you get to this point in your business?
  • What do you like most about what you do?
  • How do ideal customers find you?
  • What’s the best advice you’ve ever received?

Don’t Miss:

1:00 Intro of Dean Legg
2:15 Why chimps?
3:15 How Dean got started creating products
5:10 Most exciting part of running a business
7:15 Setting and sticking to business morals
9:00 Moving from lower quality to higher quality matcha
10:00 How PureChimp attracts ideal customers – what’s working and what’s a waste of money
12:15 Where PureChimp is heading in 12-24 months
14:00 How Dean keeps his best team members
19:00 Where to go to get your matcha

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